Investigación en televisión: propuesta de un método multidisciplinar
Resumen
Los estudios sobre televisión se pueden considerar una nueva disciplina académica, que requiere nuevos y específicos métodos de análisis. En este artículo se plantea y describe un método multidisciplinar para la investigación en televisión. El método presentado va más allá de una mera propuesta teórica, en cuanto que ya se ha aplicado en el estudio de determinados temas relacionados con este medio y se ha demostrado su validez a tal efecto. Es un método multidisciplinar que mezcla, además, varios modos de análisis. Responde a un planteamiento holístico, en el que se presentan perspectivas globales y locales y se combinan métodos de investigación tanto académicos como profesionales. Este método es también adecuado para investigar sobre otros temas relacionados con los estudios de televisión, además de aquellos específicos para los que fue inicialmente diseñado, durante el trabajo doctoral de la autora.
Citas
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Derechos de autor 2020 Itziar Azpeitia Iruretagoiena
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