Construcción y validación metodológica del estudio de las diferencias cognitivas de los símbolos materiales minoritarios desde una perspectiva intercultural
Resumen
El abanico se usa ampliamente en China y Occidente, pero las diferencias culturales generan divergencias en su uso y significados simbólicos. Sin embargo, los estudios sobre símbolos materiales minoritarios como el "lenguaje del abanico" son escasos, careciendo de exploración sistemática. Este artículo presenta un estudio cuantitativo: tomando el "lenguaje del abanico" español como caso, desde teorías de comunicación intercultural y codificación-decodificación, se encuestó a 131 chinos (18-60 años) con costumbre de usar abanicos. Se obtuvieron 4 dimensiones de medición, exploró la distribución de comprensión y factores de ambigüedad. Se demuestra que el análisis cuantitativo identifica problemas generales en la comunicación de estos símbolos, ofreciendo estrategias de optimización y pautas para selección de métodos, brindando base teórica.
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Derechos de autor 2025 Zhaolun Li, Cristóbal Fernández Muñoz, Alejandro Álvarez Marín

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